Customers of the popular loyalty programs Shoppers Optimum and PC Plus will be expecting a change on February 1, 2018. Loblaws has decided to merge the two under the new name “PC Optimum.” There has been a lot of mixed feelings from customers using either one of the programs. From what I’ve gathered on www.pcoptimum.ca, nothing much will change. The points from both loyalty programs will be converted to PC Optimum points, at full value and maybe more. There’s a tool on their website that can show you exactly what you will get with the new PC Optimum Program.
Members of the Shoppers Optimum Program were worried that the merger would remove the 20x the Optimum Points events. Well, there’s good news; it looks like the 20x the Points Events is still available and here a chart with the benefits of the new program.